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Reminder: Privacy requirement for app submissions starts May 1

The App Store was created to be a safe place for users to discover and get millions of apps all around the world. Over the years, we‘ve built many critical privacy and security features that help protect users and give them transparency and control — from Privacy Nutrition Labels to app tracking transparency, and so many […]

Apple Search Ads now available in Brazil and more Latin American markets

Drive discovery and downloads on the App Store with Apple Search Ads in 70 countries and regions, now including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. Visit the Apple Search Ads site and Q&A. And explore best practices to improve your campaign performance with the free Apple Search Ads Certification course.

Q&A: Promoting your app or game with Apple Search Ads

Apple Search Ads helps you drive discovery of your app or game on the App Store. We caught up with the Apple Search Ads team to learn more about successfully using the service, including signing up for the free online Apple Search Ads Certification course. How might my app or game benefit from promotion on the App Store? With Apple Search Ads, developers […]

Let loose.

Join us for a special Apple Event on May 7 at 7 a.m. PT. Watch online at apple.com, on Apple TV, or on YouTube Live.

Check out our newest developer activities

Join us around the world to learn about growing your business, elevating your app design, and preparing for the App Review process. Here’s a sample of our new activities — and you can always browse the full schedule to find more. Expand your app to new markets: Learn how to bring your apps and games to […]

Updated App Review Guidelines now available

The App Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification. The following guidelines have been updated: 3.1.1(a): Updated to include Music Streaming Services Entitlements. 4.7: Added games from retro game console emulator apps to the list of permitted software, and clarifies that mini apps and mini games must […]

Get ready with the latest beta releases

The beta versions of iOS 17.5, iPadOS 17.5, macOS 14.5, tvOS 17.5, visionOS 1.2, and watchOS 10.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3. View downloads and release notes Learn about testing a […]

Knotwords: Gage and Schlesinger at the crossroads

Knotwords is a clever twist on crossword puzzles — so much so that one would expect creators Zach Gage and Jack Schlesinger to be longtime crossword masters who set out to build themselves a new challenge. One would be totally wrong. “Crosswords never hit with me,” says Gage, with a laugh. “I dragged myself kicking […]

Hello Developer: April 2024

Welcome to Hello Developer — and the kickoff to WWDC season. In this edition: Discover what’s ahead at WWDC24 — and check out the new Apple Developer YouTube channel. Learn how the all-new Develop in Swift Tutorials can help jump-start a career in app development. Find out how Zach Gage and Jack Schlesinger rebooted the […]

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